marshall

Marshall Wins Despite Whatley’s Aggressive Digital Marketing Strategy

Tom Whatley and John Marshall were in the running for Gilmer post II commissioner for the 2022 election. Whatley’s brand and marketing strategy were tipping points for his campaign up until election day. Whatley established early on, countywide-famous brand “Keep Gilmer Rural™” to attract attention and amplify his campaign message over Marshall’s. While doing this …

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